By Adrian Pantonial
It’s a common knowledge among writers that it’s more difficult to rewrite someone else’s work than producing something yourself out of nothing.
Recently I was offered a freelance writing project to rewrite a company’s About page online. I wanted to turn down the offer right away but I realized I need a new challenge. “This should not be difficult,” I motivated myself. Besides, I have had similar projects before: one for a newspaper-printed cultural background of Antipolo City and another for a rice-milling factory’s website.
Here, my fellow writers, read on as I share with you some tips that would make you rewrite something online in a breeze:
- Read the article 3 to 5 times. Read it as much and often as you can so that its logic and objectives will become part of your system, your thought process as you work on it. Just like inhaling everything and breathing it all out with your own scent, branding and presentation.
- Research other similar works. To expand your view and insights on a project, read other similar write-ups online. This will enhance your perspective about your subject and give you fresh ideas, new words and strategies to put into your masterpiece.
- Take note of significant key words, phrases, names and dates. These are details you need to retain onto your new article. Be careful not to misinterpret these data because these are vital truth components for your output.
- Re-arrange sequence of ideas. If it makes good logical sense and if needed, with your client’s permission, re-arrange the order of things in the article. I’m referring to numbered or bulleted points including introduction, body, or concluding parts of the piece.
- Use an online dictionary and thesaurus. Some words and phrases can be re-used from the old article but remember that you’re tasked to give it a new virtual look and feel. Using these online tools will beef-up and dress-up your article – and maybe even impress your readers.
- Look for related content from the same website. Doing so will enable you to use key words, phrases and details you can incorporate to your work. Getting facts from the same source will only contribute to overall theme the website presents.
- Offer Suggestions. Take your service to the next level by making suggestions like photos to be added, font styles and text colors to be used. This will make your client feel that you took real ownership of the project and will show them your genuine concern and your putting their best interest in mind.
If you’re a writer too and want to share your own tips on the subject, feel free to write them on the comments below.